What is Search Engine Advertising?

Overview

An ever increasing number of people around the world are using search engines such as Google and Bing in their daily lives to research and buy products and services.

Search Engine Advertising (SEA) is a highly targeted form of marketing that places your business in front of these people when they are actively searching for a product/service you provide. With SEA you are charged every time someone clicks through to your website, and this is sometimes referred to as Pay Per Click (PPC) or Sponsored Links. SEA is a highly effective and targetted form of advertising and as opposed to other forms of traditional media, you can accurately track how successful your campaign is by the number of clicks and sales you receive.

SEA reaches people at a later stage in the purchase cycle, when there is already an established need, and as such offers a much better return on investment than traditional media.

With a PowerSEA campaign your ads will appear next to traditional organic listings across all the major search engines. Powerfront, in conjunction with our SEA partner Reach Local will design a campaign that suits your target audience and marketing objectives, implement it online, as well as track and refine the campaign over time. Through the use of award winning technology we are able to greatly increase your ROI over the course of the campaign and ultimately drive more leads to your business.

How does it work?

Every PowerSEA campaign is set up to deliver more leads to your business through conversion-based optimisation.

We work to understand the requirements of your business, your budget and target audience. From this we implement text based ads on keywords and search phrases that relate to your business. Links from these ads are directed to specific pages on your website that are targetted towards specific content rather than making the user search for the "Buy Now" button.  

For every campaign you will see:

• Impressions – How many people saw your ad
• Click Through Rate (CTR) – The % of those people that clicked through to your site
• Visits
• Cost Per Visit (CPV)
• Calls – Calls are tracked through a unique phone number shown to traffic from the ad only
• Emails
• Web Events – A web event can be any type of online behaviour that leads to a conversion.

These statistics are provided in an easy to understand format that give you the information you need without having to trawl through large amounts of data. An example of the type of information supplied in the PowerfrontSEA reports is shown below:

How can we help you to be found online?

Call us now on 1300 795 520 to discuss your requirements and how we can help target a campaign for your business to achieve search engine success.

If you prefer, you can complete our online form below and we will contact you:

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