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Liberty Oil Case Study

"... I guess with PowerFront you call for a website and you get ‘no mucking around’
… well done!”

Client Contact
Donna Tilly, Personal Assistant to the CEO  

Date
Friday 29th October 2004

The Client
Liberty Oil Holdings Pty Ltd is the largest independent petroleum company in Australia and is ranked number 488 out of the top 2000 companies in Australia. The company generates the majority of its income from Petroleum Product Wholesaling in the Australian industry. For the 12 month period to June 2004 the company generated total revenue of $1,165,335,000 including sales and other revenue. In 2004 Liberty Oil had 61 employees in Australia including employees from all subsidiaries under the company's control.

The Challenge
“Our website at the time was old, flat and boring. Liberty Oil had moved on since then and we wanted to represent the change,” says Donna, “We wanted a dynamic website that would represent Liberty Oil as a dynamic company and we wanted our visitors to have a unique experience while visiting our website.”

“We also wanted the public to see the human part of the company – our team across all levels.”

Liberty Oil and PowerFront
After outgrowing their previous website, Liberty Oil contacted PowerFront. “PowerFront was recommended to us by another company within the Liberty Oil group. Hadar Paz (Managing Director of PowerFront) presented a compelling ability to deliver to our requirements at a competitive price, which we accepted.  We engaged PowerFront shortly after and the rest is history. PowerFront has delivered with a friendly and responsive service helping and guiding us to completion. Five weeks later we had our website up and running, delivering the dynamic experience we sought for our visitors.”

PowerFront listens to the customer. After an initial workshop, the customer’s requirements are carefully recorded and then a standard process is followed, ensuring that PowerFront delivers exactly what was promised.

“Even though I was ‘pushy” at times, PowerFront delivered to my satisfaction and the entire project was a complete success.  Everyone loved it in the office. PowerFront produced a fully animated version of the site which we used on Plasma screens in our 365 square meter stand at the Fine Food Exhibition.” 

“Overall I was very pleased with the service and I have commissioned PowerFront to produce a second website for one of our subsidiaries. I guess with PowerFront you call for a website and you get ‘no mucking around’ ... well done!”

Survey results 

Question

Score

What is your overall satisfaction with PowerFront?

Very satisfied

How likely would you be to recommend PowerFront to others?

Very Likely

Do you believe your current web site is value for money?

Yes

How would you rate the reliability of your service?

Better than average

How would you rate the performance of your service?

Better than average

How would you rate your customer service experience?

Better than average

Given the option again, would you choose PowerFront as your Web Site Provider?

Yes

Website
Please click here to view the work we have produced for Liberty Oil

Let's Talk!
If you would like to see what PowerFront can do for you, then please call us on 1300 795 520.

 

 

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