Client Contact Mark Allister,  National Product Manager Date Friday 19th November 2004

The Client Ted’s Camera Stores has 20 stores around Australia providing photographic equipment and printing services to consumers.  Ted’s is the largest photographic chain store in Australia providing state of the art digital printing and equipment. Life Before PowerFront  Like many companies, Ted’s was yet to move their website towards a Content Management System.  Most companies use static websites that require technical ownership. “Our previous website was just horrible… I spent way too much time coding HTML pages – trying to maintain the never-ending changes to the site.  You could only upload images through FTP and the whole management of the content was extremely technical and fiddly. The website was very slow and traffic reports were low,” says Mark. The Challenge Through years of providing successful solutions to clients, PowerFront is able to provide most requirements out of the box.  It is built to deliver best practice and performance both for the visitor and for the business. “We required a content management system that allowed us to manage the prices and new products daily.  This industry releases products almost daily and our range is changing so quickly that we require a system allowing us quick and simple management of content,” he says. Ted's and PowerFront  Ted’s Camera Stores have used PowerFront since 2001 and are getting results. Today you will find Teds either at the top of the list or in second place if you search Google Australia for 'digital printing'. Try “Camera Store” world wide and Ted’s appears in the first three.  Each camera is indexed in Google, which brings high volumes of traffic to the site. “One hour of training and we started to manage our website.  It’s easy, user-friendly and very simple to maintain. PowerFront is a phone call away, responsive and helpful, which we really appreciate.  We have cleaned up the navigation and evolved the website into an efficient tool for our visitors.  Every month the Ted’s website serves 70,000 people, delivers 6500 people with the store address, collects orders and sales, collects subscribers for our newsletters and displays ongoing promotions” “PowerFront has delivered to our expectations.  We are now working closely with Hadar Paz to continually improve our Internet presence. PowerFront is the most user-friendly Content Management System I have ever seen!” SEO Please click here to view the what Powerfront SEO services produced for Ted's online  presence Website Please click here to view the work we have produced for Ted's Camera Stores Let's Talk! If you would like to see what PowerFront can do for you, then please call us on 1300 795 520.