Content Management System Differentiation Points

Search Engines (Search engine optimization - SEO)
Powerfront proactively submits sites to the larger search engines, thus increasing the chance of listing and reducing the time taken to get listed initially. (Note this can still take months!)

Example of Powerfront SEO in action

Powerfront pages are all search engine friendly (it is NOT Frame based frames can not generally be navigated by spiders) and all navigation mechanisms are spider friendly. Additionally pages are static (have fixed URLs) which allows them to be indexed and held in search engine databases. Thus all pages and products can be listed within the search engine. Obviously this does not include pages which are secure.

Powerfront builds keywords from the text on pages (thus on every page is different and appropriate). It also allows the Internet browser title to be set up at the website level.

Design Flexibility and Control
Administrators have complete control over the sites look and feel (via site designer). Its object / modular approach combines flexibility, a high level of functionality and usability. Site graphics and layout can be updated as required by administrators, without necessity to contact vendors or designers.

Page types can be laid out differently (it is ‘best practice’ to have a home page which is structured differently to subsequent pages).

Users can be given access and control to text areas and images, articles and products for keeping the site fresh (self manage via rich text editor and image libraries); whilst administrators can over-haul the entire site look and navigation as required.

Audience Management
Powerfront enables us to ‘segment’ visitors and ‘talk to them’ and ‘interact with them’ on a group basis. This is an extremely powerful (and somewhat detailed) feature.

In brief this allows us to control access to content and to sites at the group level (or individuals if necessary), generally this is done to manage audiences and stakeholders (retail vs wholesale, high value vs low, employees vs visitors, members vs visitors).

Multi-site set up and shared content
Multiple websites can be set up and controlled within a single instance of Powerfront . This has a number of benefits including:

1. Smart permission base access to content across sites
2. Low cost multi site implementations.
3. Content sharing amongst related sites.
4. Provision of secure extranets and intranets.
5. Differential pricing
6. Access levels to sites and information

Likely applications include: Department and project oriented sites at low cost, franchise or multi brand set ups, intra/extranets.

Process management
You can set up processes to mirror business processes online. These can include as many steps as necessary; at each step you can trigger emails and SMS’s. Forms can be associated with these processes to capture and store data, these forms can be displayed in different modes to different audiences. Common uses include:

1. Intranet organisation procedures e.g. ‘Training Request’
2. Paid online member management
3. Capture and management of enquiries
4. Document management

Sophisticated product management
Gift certificates management, promotions management, simple stock management, specials and product type management, multiple product page layouts, associated product links and images, customizable sale and fulfillment process… A comprehensive eCommerce platform.

Payment Gateways
Powerfront Integrates with secure pay and BPay for online payments. Automating the process of online payments, this is vital where a larger number of lower value transactions occur, when otherwise the processing overheads would make the exercise prohibitive.

SMS Gateway
Mass email communication is now 'a given' with on and off line tools, SMS integration however is less common. The Powerfront platfrom can be triggered from within processes and on a mass / campaign basis.

Internal Reporting
Powerfront provides reporting on site activities including visits to articles, products, aggregated click thoughs for links on newsletters, referrer sites for tracking where visitors arrive from, sales referrers and keywords use to locate your site by search engines. Where visitors are logged in you can also drill into client specific information.

Data Management
Any Object data export enables all Powerfront objects (which is almost anything within the system) to be exported to an excel friendly file.Interactive (self publishing) forms

More about Powerfront CMS capabilities

Forms are one method of allowing public users to communicate using your site as a hub. Example uses of forms are:

1. Posting of personals and classifieds
2. Virtual Auctions
3. Virtual Agent – public post messages / availability / skills etc for businesses to view and search