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Inside by Powerfront logo
About Us

Made for
customer-obsessed brands

We believe digital engagement should feel more personal, more intelligent, and more human, even as it scales.

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Our Story

Pioneering the future of customer engagement

For more than two decades, Powerfront has evolved alongside digital commerce, shaping a more connected, personalized era of customer engagement.

Foundation

Founded in 2001, Powerfront began as a digital agency and platform, building eCommerce experiences for brands like Nike, Levi’s, and Guess.
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Recognizing the gap

Through this work, we saw a disconnect between online shopping and in-store service, and an opportunity to bring them together.

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A new way to engage

We envisioned and built INSIDE™, a platform that allows brands to see and engage with customers in real time, bringing context and connection into the digital experience.
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Our Approach

Rethinking how brands connect with customers

Customer engagement should feel effortless for all parties involved. We build around this belief, helping brands reflect the same care online as they do in-store.
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From service
to experience

Every digital interaction should carry the same care, attention, and responsiveness as in-store service, so every moment feels considered.

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Context
creates connection

We see customer insight as a means, not an end. When used thoughtfully, it enables more relevant, human interactions.

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Technology
with intention

We evolve our technology around real customer needs, using what’s most effective today while building for what’s next.

Founder-led. Hands-on. Deeply invested.

Led by visionary CEO Hadar Paz, our global, customer-obsessed team is intentionally lean and deeply engaged, bringing senior-level expertise into every strategic decision.
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We have created something so unique that gives you powerful insights into your online customers’ sentiments & emotions, which helps you connect extremely well, as you would in a physical store.
Hadar Paz
CEO
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We’ve built a follow-the-sun engine that gives our clients 24/7 coverage without the overhead of a night shift. By leaning into remote-first work, we’ve traded office commutes for higher retention and faster deployment. Our team gets the work-life balance they want; our clients get an infrastructure that literally never sleeps.
Greg Platt
CTO
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Our success—and that of our clients—depends on trusted, long-term partnerships. We scale with discipline while maintaining a high degree of personalization, ensuring value is delivered consistently across our operations. By aligning closely with our clients’ goals, we drive retention, measurable growth, and lasting impact.
Shanelle Willson
COO
years working with the world’s most iconic brands
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Join our global team of innovators

Explore open roles at Powerfront and help us shape the future of customer engagement
Join the Team
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Game changers at heart

Our values guide how we build and how we show up, so every experience we create reflects the same level of innovation and integrity.

Make

It starts with intention. We stay present, question assumptions, and focus on doing the right work, not just the obvious work.

Master

Care shows in the details. We take pride in what we create, continuously improving and raising the standard each time.

Matter

Impact goes beyond the task. We challenge ideas and shape outcomes that truly move Powerfront—and our clients—forward.

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I’m directly involved in projects that shape solutions used by millions of customers — the impact of my work is both tangible and meaningful.
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Sal

Implementation Specialist

It’s fully remote with flexible timings, which makes managing work-life balance easy — and the product is always enhanced with the latest trends and technologies.
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Faisal Habib

Product Dev. Director

Our INSIDE platform transforms digital engagement, creating truly meaningful connections between brands and their customers.
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Laura Melo

Marketing & Sales Coordinator

I’ve been surrounded by a supportive, international team that speaks multiple languages and brings a world of experience to the table — every perspective is welcomed.
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Luane Silvestre

Marketing & Sales Coordinator

Every day is an opportunity to learn alongside my clients and colleagues, blending my past experience with fresh knowledge to truly grow.
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Elisabeth Bremnes

Account Manager

Powerfront gives me the freedom to experiment and reimagine what’s possible with AI. It’s the perfect environment for growth.”
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Liina Tumma

Prompt Engineer

As an Account Manager, I get to learn how many types of businesses operate while supporting them with a cutting-edge and fun solution.
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Camila Machado

Account Manager

I’ve been at Powerfront for over a decade, and I still feel excited to come to work each day — great clients, an innovative product, and an incredibly supportive team.
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Aline Almeida

Senior Client Relations Specialist

Powerfront truly looks for talent regardless of age — being hired here at 40, I immediately felt my experience was valued and respected.
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Rita Chuva

Implementation Specialist

Build experiences customers choose again and again

Create personal, AI-powered interactions that guide customers with care, help them act with confidence, and keep them coming back.

Book a Demo
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