{"id":26,"date":"2020-11-24T23:25:00","date_gmt":"2020-11-24T23:25:00","guid":{"rendered":"http:\/\/44.239.16.63\/2021\/03\/14\/how-to-maximize-sales-during-another-lockdown\/"},"modified":"2021-06-15T23:37:47","modified_gmt":"2021-06-15T23:37:47","slug":"how-to-maximize-sales-during-another-lockdown","status":"publish","type":"post","link":"https:\/\/www.powerfront.com\/blog\/how-to-maximize-sales-during-another-lockdown\/","title":{"rendered":"How to Maximize Sales During Another Lockdown"},"content":{"rendered":"

One tech company has developed a solution to avoid potential loss that retailers are facing due to the pandemic. Brick and mortar are facing a 14% drop in sales, as COVID creates an industry crisis. New waves of lockdowns have begun again abroad, threatening to disrupt retail\u2019s most crucial season.<\/p>\n

Powerfront<\/u><\/a>, a global tech company that\u2019s invented and perfected an AI-powered chat solution for luxury brands – was the first to launch a virtual retailing product that lets a customer connect with their favorite brands from the comfort and safety of their home. The user can log onto the brand\u2019s website and chat or have a video call with a sales advisor who\u2019s inside an actual store (or a virtual store, as in\u00a0Gucci\u2019s case.<\/u><\/a>)<\/p>\n

Brands like Gucci, YSL, Bottega Veneta, Tiffany\u2019s, Sephora, Ulta, and more are inviting their customers inside their stores, virtually. They\u2019re offering customers the opportunity to see collection previews, virtual walk through a store, and even be walked through the checkout process. Beauty brands are using this tech to offer personal consultations, for example, one beauty advisor walked a bride through perfect bridal makeup application and product selection. Fashion brands are using video to showcase features, new arrivals, and offer personalized recommendations based on the customer\u2019s purchase and browsing history, all visible within the INSIDE Store app that the sales advisor is using.<\/p>\n

In locations where retailers are being ordered to shutter; or whether stores remain open but foot traffic has diminished, the INSIDE Store app technology allows businesses to continue offering the in-person customer experience online. Smart businesses are becoming aware that there are thousands of customers waiting to hear from them – they\u2019re just online, rather than in front of you. The INSIDE Store app enables businesses to pick up where they left off, continuing conversations and staying connected with their customers.<\/p>\n

\"\"<\/p>\n

Not only does Powerfront\u2019s technology avoid loss in sales, but it also saves costs by providing quality assurance to customers so they can virtually \u201ctry before they buy.\u201d Seeing products via video and having specific questions answered before they check-out reduces the need for returns and exchanges. Stores can also minimize their real estate costs by using the technology to operate from a \u201ccloud store.\u201d<\/p>\n

By using the INSIDE Store app<\/u><\/a>, businesses are enhancing customer experience online. Customer satisfaction and conversion rates via video is soaring far above and beyond average scores from traditional channels, and given that the \u201cretail apocalypse<\/u><\/a>\u201d has been encroaching on the industry for several years now, most businesses will permanently adopt high-touch online shopping solutions that empower sales advisors to deliver luxury-level sales and service.<\/p>\n","protected":false},"excerpt":{"rendered":"

One tech company has developed a solution to avoid potential loss that retailers are facing due to the pandemic. 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