While staring at a screen with a number of active online users on a customer\u2019s website, Hadar noticed two things – viewing a number didn\u2019t seem to excite his clients as much as viewing a queue of that same amount of customers in front of them would; and, although they knew the customers were there, they were unable to reach out and communicate with them, like they would in an online store.<\/p>\n\n\n\n
Rodeo Drive-style service<\/h2>\n\n\n\n
Inspired by the high level of service that his neighbors employed at Gucci and Neiman Marcus would provide when he\u2019d enter their storefronts on Beverly Hills drive, Hadar and Greg started to think about how they could recreate this same interaction online. How could brands greet their online customers and provide the same warmth and recognition that ensured customer loyalty and brand affinity?<\/p>\n\n\n\n
As a former artist, Hadar already had a mind (and eye) for the visual, and with Greg\u2019s visionary development skills, the two soon mapped out a path to their shared goal – create a 3D representation of the store floor, paralleling sections on a website with a store\u2019s departments, and dress up the analytics by making each user appear as a stick figure (which later evolved to become a more sophisticated-looking 3D avatar,) adorned with data to clue in online sales associates as to whom was looking at what, their basket contents, previous purchases, browsing behavior and more. The online sales associates were then able to proactively engage with these customers, greeting them by name and offering them bespoke recommendations based on the knowledge that the platform provided.<\/p>\n\n\n\n