{"id":794,"date":"2021-05-07T02:12:00","date_gmt":"2021-05-07T02:12:00","guid":{"rendered":"https:\/\/www.powerfront.com\/blog\/?p=794"},"modified":"2023-06-08T10:03:51","modified_gmt":"2023-06-08T10:03:51","slug":"jewelry-brands-gifts-mothers-day","status":"publish","type":"post","link":"https:\/\/www.powerfront.com\/blog\/jewelry-brands-gifts-mothers-day\/","title":{"rendered":"Top 3 Ways Jewelry Brands are Helping Shoppers Find the Perfect Gifts for Mother’s Day"},"content":{"rendered":"\n

There is no doubt that mothers hold a special place in our hearts. A recent study by Search Engine Journal reveals that US shoppers spend $21.2 billion on Mother’s Day as compared to $12.5 billion<\/a> on Father’s Day. Mother’s Day provides excellent opportunities for businesses and brands to ramp up sales and improve the bottom line. And now is the perfect time; people are on the search for gifts for Mother’s Day.

However, we all know shopping for Mother’s Day this year is different. Stores remain closed or partially opened for shoppers. Given the pandemic, eCommerce is now an alternative shopping platform for the thousands of shoppers across the US looking to celebrate their mothers uniquely.

So, how have jewelry brands helped shoppers find a perfect gift for Mother’s day? <\/em><\/strong>Let’s explore how some jewelry brands are helping shoppers find the perfect gift for this auspicious day.<\/p>\n\n\n\n

Showing Jewelry from Every Angle with Live Virtual Shows<\/h2>\n\n\n\n

Over the past year, COVID-19 has forced brands to get creative with their online retailing. Video retailing is now being widely adapted to provide personal one-on-one shopping assistance for brands to flourish in an era where in-person shopping is feeling like a way of the past.

Jewelry brands can incorporate live video shows into their online offering to replicate the in-store customer experience online. Brands can recreate a high-touch shopping experience with emerging virtual shopping technologies like those used by Tiffany & Co, Pandora and other luxury jewelry brands.

Unlike the other popular live stream platforms such as YouTube, on such brand that creates jewelry from highest quality glass crystals today has leveraged a Virtual Selling tool <\/a> that allows shoppers to add items to their shopping cart without a need to leave the live stream. The platform empowers customers to interact with a product of their choice as an in-store associate shows them the jewelry from every side and angle<\/a>. It also empowers agents to view a customer’s shopping journey with ease. Notably, agents can get quick access to pages viewed, product views, basket contents, purchase history and more. There are myriads of benefits that come with using a professional live-streaming platform<\/a>. These include a streamlined broadcasting experience, privacy and security, analytics tracking, customer support, greater audience and much more.<\/p>\n\n\n\n

Elevating the Shopping Experience with INSIDE Store App<\/h2>\n\n\n\n

In the current highly volatile marketplace, customer experience is a top priority for businesses looking to wade off stiff competition and improve their bottom line. A recent study by American Express reveals 86 percent of customers<\/a> are willing to pay more for a better experience. Another research by the Temkin Group found that organizations that earn $1 billion annually should expect to earn an extra $700 million<\/a> within three years of investing in customer experience. A helpful and informative sales agent can be an asset to your brand. And even more so if they have the right tools. The sales team’s expertise can make all the difference when a customer is shopping for an ideal jewelry gift for Mother’s Day. How can you empower your team to offer the best customer experience to prospects buying online?<\/p>\n\n\n

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Leverage technologies that replicate the in-store experience online with the INSIDE Store App<\/a> to provide an elevated customer experience standpoint for your jewelry shoppers. This has been a game-changing offering for Tiffany & Co.\u2019s<\/a> customer service team.

The platform is designed to place product experts at the very beginning of the online shopping experience for exceptional customer support, with texting and video capabilities that mimic in-person communication. With this app, your store teams can personally recommend items that fit a customer’s taste and budget. It also allows for the sharing of photos and videos of how pieces look when worn. Tiffany\u2019s team has been able to offer a personalized shopping journey and can use the live 1-on-1 video chat to benefit from a seamless experience from discovery to checkout. The key features of the INSIDE app include:<\/p>\n\n\n\n