Brands are increasingly seeking new ways to leverage Artificial Intelligence or AI bots in order to deliver high-quality customer experiences. According to Juniper Research, live service chat via AI bot is estimated to save retailers $11 billion by 2023 due to reductions in payroll, abandoned carts, and increased concurrency. The AI bot market will only continue to grow, as consumers increasingly prove to prefer to seek help via live chat over voice and email.
It's safe to say that AI bots are not just a passing fad. AI is here to stay. But does it provide the emotive and intimate customer experience luxury brands aim to provide?
Early AI bots still on the market have delivered such a poor experience that many companies have abandoned it completely. But artificial intelligence (AI) and Natural Language Processing (NLP) have come along way in the last 3-5 years and are starting to prove their value. There is hope for AI bots and chat support yet - if deployed correctly, they can add value to your business.
With a market saturated with online chat vendors, and many businesses lacking the internal expertise to understand how to deploy the technology, it can be difficult to discern what your business really needs.
