There’s a vibe shift and we know It
If the past few years have taught us anything, we now know with certainty that when we want to connect with a fellow human, we have to strike an emotional chord.
And it better be digital.
This applies to everything - music, art, film, friendship, shopping, podcasting, streaming services & all the way over to our personal LinkedIn feeds.
Many businesses understand this at the surface level - who hasn’t cried at a commercial? Or more so, the oft-mentioned social media post? - but then hit a soft landing when attempting to emotionally connect with their customers once they enter the ecomm platform.