Customer experience is a huge determinant of customer retention and overall company sales. While most customer experiences are scattered across different departments and activities, having a Customer Experience (CX) manager…
Experiential Marketing Goes Online with Video Shopping Technology
Over the last year, the pandemic forced stores to shutter, compelling brands to get creative with their online retailing. Many brands have pivoted to incorporate video shopping into their online…
Powerfront names Shanelle Willson as COO
Shanelle has been with Powerfront since 2016 and started as the Executive Account Director before being promoted to VP of Operations in 2019…
4 E-commerce Tips to Take Your Virtual Store to the Next Level
E-commerce professionals tend to be data driven, basing marketing decisions on the metrics that tell them what’s working—and what isn’t—on their websites. Most know, for example, that the average shopping…
Top 3 Virtual Retailing Tips for E-Commerce Managers to Differentiate Themselves
More and more companies are shifting their focus to online sales, be it to cater to the need for an increasingly distanced shopping experience or to make life easier on…
The INSIDE Store App : Watch the Commercial!
Foot traffic down? You do have customers, you know. You just have to look in the right place! The INSIDE Store App by Powerfront allows retailers’ in-store staff to connect…
What to Know About Video Shopping: Leaders discuss at the Vogue Business and Google Summit
On November 13th, Powerfront CEO and founder Hadar Paz spoke at the the first annual virtual Vogue Business and Google Summit. The topic of the panel was What to Know…
Fashion Is Your Business Podcast: Mirroring In-Store Customer Experience with Scott Emmons
Powerfront ambassador Scott Emmons spoke with Marc Raco and Pavan Bahl of Fashion Is Your Business Podcast to discuss his “lightbulb” moment with Powerfront, his vast experience from founding the…
How to Maximize Sales During Another Lockdown
One tech company has developed a solution to avoid potential loss that retailers are facing due to the pandemic. Brick and mortar are facing a 14% drop in sales, as…
Prepare Your Customer Service Team for the Holidays
The season between Cyber Monday through New Year’s Day has always been a bustling, hectic time for retailers. With a global health crisis limiting in-store shopping abilities, it’s more vital…