Bringing AI into marketing, engagement, and communication strategies is a key trend for 2023. Its effectiveness makes it an obvious choice for customer interactions on digital platforms whilst its efficiencies are perhaps the most disruptive innovation of our lifetime
At Powerfront, we humanize digital interactions. It’s both exciting and incredibly interesting to watch the world’s reaction to generative AI. Will it take over the world? Will jobs and people be lost in automation? Or, will our humans…
Learn how to guide a successful customer service team from our Luxury Concierge and Client Services Lead, Dean Farris. With an extensive background leading luxury brands to service success, Dean shares his insights for an impactful 2023 with live chat.
Discover what the world’s most iconic brands are looking to implement for 2023 with a quick round-up from our Powerfront business exec team. “The strategy is really straightforward for 2023 – to enable a seamless buying experience for a really captive audience.”
While the last few years have brought on more than a handful of challenges, they have also brought into focus what really matters. Our appreciation for the people and the times in our life that bring us joy has been renewed, and people have shown that no matter what is going on around the world, they are determined to make the most of their precious moments, especially around the holidays.
Every fall, millions of people in the US set aside their responsibilities and detach temporarily from a laundry list of daily obligations to plop in front of their TVs, tablets, or other streaming devices and join Linus Van Pelt as he faithfully awaits the Great Pumpkin’s arrival
Customer experience is far more important online today, than in traditional channels of the past. Online, the stakes are raised to lose business to competitors with the customer physically not having to move a step. With mindless scrolling a favourite past-time for many and intentional searching a time-saving efficiency for others
Everyone on occasion enjoys the sense of feeling, if not actually being, important.
In the same way, anyone with a history in prestige sales or marketing will attest, luxury goods are at their most attractive when rendered within a premium atmosphere: an elevated store environment, an attentive sales…
The global Covid-19 pandemic forced shoppers to buy items online at a more rapid pace than previous trends. However, even as storefronts are resuming semi-normal operations, there are several eCommerce trends born out of the pandemic that have become the expectation among shoppers. Each of these trends are centered around improved online customer experiences.
The Covid-19 pandemic accelerated the already growing preference of online shopping. As a result, it inspired many brands and retailers to find new and better ways to support customer experience.