Everyone on occasion enjoys the sense of feeling, if not actually being, important.
In the same way, anyone with a history in prestige sales or marketing will attest, luxury goods are at their most attractive when rendered within a premium atmosphere: an elevated store environment, an attentive sales…
Top 3 eCommerce Trends Dominating 2021 and are Here to Stay
The global Covid-19 pandemic forced shoppers to buy items online at a more rapid pace than previous trends. However, even as storefronts are resuming semi-normal operations, there are several eCommerce trends born out of the pandemic that have become the expectation among shoppers. Each of these trends are centered around improved online customer experiences.
How the Pandemic has Changed Customer Experience (CX)
The Covid-19 pandemic accelerated the already growing preference of online shopping. As a result, it inspired many brands and retailers to find new and better ways to support customer experience.
How to Use Big Data to Connect with Affluent Customers – Better Data. Better Customer Experience. Better Sales Revenue.
Big data is only getting bigger. And luxury brands need to lean in, understand it and leverage it to optimize customer engagement and sales growth.
5 Compelling Digital Trends That Luxury Brands Can Leverage For Growth
The world is experiencing a digital revolution. Luxury brands are continually challenged to keep up with a tech-savvy consumers who have adopted modern preferences to view, learn about and buy Read More
You Can’t Convert a Customer on the Phone: How Live Chat Changes the Game
Many brands think that having a call center to field customer service phone calls is the way to go. Here’s a tool that provides a better customer experience and ultimately more conversions.
Top 3 Things Gucci Realized they Needed to Change, and How it Grew their Conversion Rate
The luxury fashion giant Gucci launched its latest virtual shopping service to offer clients in-store experiences online, and it resulted in an incredible increase to its conversion rate.
Top 3 Ways Jewelry Brands are Helping Shoppers Find the Perfect Gifts for Mother’s Day
There is no doubt that mothers hold a special place in our hearts. A recent study by Search Engine Journal reveals that US shoppers spend $21.2 billion on Mother’s Day Read More
Experiential Marketing Goes Online with Video Shopping Technology
Over the last year, the pandemic forced stores to shutter, compelling brands to get creative with their online retailing. Many brands have pivoted to incorporate video shopping into their online…
4 E-commerce Tips to Take Your Virtual Store to the Next Level
E-commerce professionals tend to be data driven, basing marketing decisions on the metrics that tell them what’s working—and what isn’t—on their websites. Most know, for example, that the average shopping…