Big data is only getting bigger. And luxury brands need to lean in, understand it and leverage it to optimize customer engagement and sales growth.
5 Compelling Digital Trends That Luxury Brands Can Leverage For Growth
The world is experiencing a digital revolution. Luxury brands are continually challenged to keep up with a tech-savvy consumers who have adopted modern preferences to view, learn about and buy Read More
You Can’t Convert a Customer on the Phone: How Live Chat Changes the Game
Many brands think that having a call center to field customer service phone calls is the way to go. Here’s a tool that provides a better customer experience and ultimately more conversions.
Top 3 Things Gucci Realized they Needed to Change, and How it Grew their Conversion Rate
The luxury fashion giant Gucci launched its latest virtual shopping service to offer clients in-store experiences online, and it resulted in an incredible increase to its conversion rate.
Top 3 Ways Jewelry Brands are Helping Shoppers Find the Perfect Gifts for Mother’s Day
There is no doubt that mothers hold a special place in our hearts. A recent study by Search Engine Journal reveals that US shoppers spend $21.2 billion on Mother’s Day Read More
Powerfront 90210: How the Customer Engagement Provider Became the Only SaaS Company in Beverly Hills
For two decades, an elite echelon of luxury and premium retailers who seek to provide the highest level of customer service…
A Day in the Life of a CX Manager, and How to Optimize Your Role
Customer experience is a huge determinant of customer retention and overall company sales. While most customer experiences are scattered across different departments and activities, having a Customer Experience (CX) manager…
Experiential Marketing Goes Online with Video Shopping Technology
Over the last year, the pandemic forced stores to shutter, compelling brands to get creative with their online retailing. Many brands have pivoted to incorporate video shopping into their online…
Powerfront names Shanelle Willson as COO
Shanelle has been with Powerfront since 2016 and started as the Executive Account Director before being promoted to VP of Operations in 2019…
4 E-commerce Tips to Take Your Virtual Store to the Next Level
E-commerce professionals tend to be data driven, basing marketing decisions on the metrics that tell them what’s working—and what isn’t—on their websites. Most know, for example, that the average shopping…